Company Highlights
HP Cinema Demo Days -WINNER
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HP Cinema Demo Days -WINNER
Publish date: 24-04-2013
Winner receives an HP Ink Advantage printer
James Falzon from Zabbar is the lucky winner of the HP Ink Advantage lottery campaign held at the Eden Cinemas, St Julians, held in early April 2013. Mr Falzon was presented with an HP Deskjet Ink Advantage 5525 eAll-in-0ne by Alexander Marshall, Brand Manager HP PPS & Supplies at Systec Ltd, HP’s Local Partner.
More than 4,000 HP lottery fliers, featuring the HP Ink Advantage new range of printers and ink cartridges, were distributed with the purchase of cinema tickets during the same week. The HP Ink Advantage promotion was held in connection with the animated movie “The Croods” for which film HP created the most advanced graphics to date.
During the week leading up to the Children’s Cinema Day, HP held an education campaign at the Eden Cinemas showcasing the changing economics of home printing. The HP Ink Advantage printers offer faster speed prints with lower price supplies and the ability to easily print from a smartphone or tablet virtually anywhere with HP ePrint. The facility allows any end user that is connected to the internet with an email-capable device to send a print job to the printer’s unique email address and retrieve the print job on the spot, at home or office.
Eden Cinema patrons were invited to experience the HP ePrint facility at the HP promotion stand. Hundreds of families were delighted to see at first hand the advantages of HP ePrint by taking pictures of their loved ones together with ‘The Croods’ characters and posters, and instantly printing them on the HP Ink Advantage Deskjet 5525 printer at the stand.
Photocaption: Alexander Marshall, Brand Manager HP PPS & Supplies at Systec Ltd, presenting the HP Deskjet Ink Advantage 5525 eAiO printer to James Falzon with Kate de Cesare, Eden Leisure Group Marketing Manager.